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EA final exam

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Question:

Value Map- Products & Services

Author: Danny Terro 3902



Answer:

List all the products and services your value proposition is built around. Which products and services do you offer that help your customer get either a functional, social, or emotional job done, or help him/her satisfy basic needs? Which ancillary products and services help your customer perform the roles of: • Buyer (e.g. products and services that help customers compare offers, decide, buy, take delivery of a product or service, ...) • Co-creator (e.g. products and services that help customers co-design solutions, otherwise contribute value to the solution, ...) • Transferrer (e.g. products and services that help customers dispose of a product, transfer it to others, or resell, ...) Products and services may either by tangible (e.g. manufactured goods, face-to-face customer service), digital/virtual (e.g. downloads, online recommendations), intangible (e.g. copyrights, quality assurance), or financial (e.g. investment funds, financing services).


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