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EA final exam

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Question:

Channels

Author: Danny Terro 3902



Answer:

Definition: The methods of communication, distribution and sales used by the organization to interface with its customer segments. • Through which Channels do our Customer Segments want to be reached? • How are we reaching them now? • How are our Channels integrated? • Which ones work best? • Which ones are most cost-efficient? • How are we integrating them with customer routines?


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