CLEP PRINCIPLES OF MARKETING MAR2011: Pushing though the channel uses promotional efforts to secure cooperation. Pulling generates customer demand for the product securing cooperation.

Question

Pushing though the channel uses promotional efforts to secure cooperation. Pulling generates customer demand for the product securing cooperation.

Heather Klein · Accepted Answer

What is Pushing Vs Pulling Strategies?

Pushing though the channel uses promotional efforts to secure cooperation. Pulling generates customer demand for the product securing cooperation.