CLEP PRINCIPLES OF MARKETING MAR2011: Recognizes that minimizing costs and satisfying customer demands can represent conflicting objectives. Goal is to provide the highest customer service at lowest possible cost.

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Recognizes that minimizing costs and satisfying customer demands can represent conflicting objectives. Goal is to provide the highest customer service at lowest possible cost.

Heather Klein · Accepted Answer

What is the Total-Cost Concept?

CLEP PRINCIPLES OF MARKETING MAR2011

Recognizes that minimizing costs and satisfying customer demands can represent conflicting objectives. Goal is to provide the highest customer service at lowest possible cost.

What is the Total-Cost Concept?

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