I. 74.01 (1) A person engages in reviewable conduct who, for the purpose of promoting, directly or indirectly, the supply or use of a product or for the purpose of promoting, directly or indirectly, any business interest, by any means whatever, 1. (a) makes a representation to the public that is false or misleading in a material respect; 2. (b) makes a representation to the public in the form of a statement, warranty or guarantee of the performance, efficacy or length of life of a product that is not based on an adequate and proper test thereof, the proof of which lies on the person making the representation; or 3. (c) makes a representation to the public in a form that purports to be 4. (i) a warranty or guarantee of a product, or 5. (ii) a promise to replace, maintain or repair an article or any part thereof or to repeat or continue a service until it has achieved a specified result, 6. if the form of purported warranty or guarantee or promise is materially misleading or if there is no reasonable prospect that it will be carried out.